Other Projects

Following in the footsteps of other female musicians, such as Cher and Patti LaBelle, Simpson and stylist Ken Pavés launched a line of hair and beauty products on the Home Shopping Network. Simpson also designs and markets a line of handbags and (primarily high-heeled) shoes and boots. She also plans to design lingerie including bras, panties, sleepwear and daywear. Jessica Simpson’s Intimates is set to be available in major department stores and online shopping sites for spring 2009.

Simpson has had many commercials, mainly with Pizza Hut and Proactiv Solution. She also has a commercial with Ice Breakers, along with her sister Ashlee. She has had up to three Pizza Hut commercials, the first in 2004, advertising the new Buffalo Wing Pizza (costarring The Muppets). In 2005, she started advertising Proactiv Solution, an over-the-counter acne medicine. In 2006, she premiered in another Pizza Hut commercial for the Super Bowl XL broadcast. She sang “These Bites Are Made For Poppin’,” in reference to the song “These Boots Are Made For Walkin’,” to advertise the new Cheesy Bites Pizza. In 2007, the Super Bowl featured her third Pizza Hut commercial, which again promoted the Cheesy Bites Pizza. She has also advertised DirecTV in character as Daisy Duke.

Simpson has launched a fragrance line. Her fragrance was made by Parlux Fragrances. Her debut perfume, Fancy, was launched in 2008.

[Text from Wikipedia]